強力なオンラインツールや従来のツールを利用し、他の研究者や学術界にあなたの論文の内容を広く伝えましょう。研究やその成果、今後の目標を多くの人と共有することにより、専門分野におけるあなたの知名度が上がります。知名度が上がれば、被引用回数が増え、評判が上がるとともに、あなたの研究とキャリアも促進されます。多くの人に論文を読んでもらう方法については、ダウンロード可能なガイドでも詳しく紹介しています。その他のガイドは、Early Career Resources（若手研究者のためのリソース）をご覧ください。
Digital academic repositories
Institutional communication channels
Press releases can be in either print or on the web these days and it's best if it is both. Press releases are used to announce events or publications, or other newsworthy information. When you publish a book or an article, writing a press release and distributing it to online and print academic sources relevant to your field, is a smart way to attract attention to your work. Links to the press releases can be shared on your blog, in academic social networks, LinkedIn, Facebook and all of the other social media outlets as well.
If you are affiliated with a particular institution, chances are that it publishes one or more newsletters for its constituents. Contributing articles on your research or announcing a new publication are perfect for the newsletter. You can easily increase the readership of your work within the institution this way.
Research briefs offer a concise overview of your research and can be shared through many offline and online methods. They can be shared in institutional newsletters, for instance, or referenced via your website and social media. These briefs give readers simplified information about the research, enough to entice them to read the publications further.
Presentations at conferences
Giving a presentation at a conference is a clear way to be recognized. You bring greater awareness to who you are and to your work. In today's age when so much is done through the Internet, it is valuable to meet fellow academics face-to-face at conferences. Presenting at conferences and networking personalizes your work by giving your work a 'face' and a 'voice'. Attendees will continue to associate that positive impression and relationship with your research. Networking in person is key to successfully disseminating your research and to possibly opening up new opportunities to collaborate with others who have common research interests. Add new contacts on LinkedIn, connect on ResearchGate, and tell them about your website and blog.
Posters and flyers
Creating an attractive poster for a conference, possibly accompanied with some flyers, can be useful in communicating about your research. You can also modernize the usage of posters and flyers by posting them online and providing links in several of the online outlets available today. (Also see: Elsevier WebShop for posters creation)
Social and digital media
Facebook is a popular social media tool, but you can leverage it for professional purposes as well. You can share photos, status updates and links regarding your research with all of your 'friends' on Facebook. You can also join groups which may be available for your field of expertise and connect with other like-minded research professionals.
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Twitter is technically a microblogging site, but it is addressed separately here given its popularity. Twitter gives you a chance to share quick thoughts, statements and announcements with followers, using no more than 140 characters. It is a great way to share your current research, publications and links to new blog posts with others. You can follow other researchers and thereby increase your own following.
Google+ is a type of social networking site bringing together many elements from the different social media sites. It is still in the early stages of operation. It is more sophisticated and enables you to have different layers of interaction with different users, such as between colleagues or friends. If you have an account with Google e-mail or any of Google's products already, then you can expand your account to be a Google+ account. It is useful for interacting with fellow research professionals around the globe.
LinkedIn is a networking site for professionals in academia and industry. Since it is widely used, it is highly ranked in search engines; this helps you build a stronger online presence. You can showcase your work to your connections by creating an up-to-date and detailed profile (just like in a CV). You can post your latest accomplishments, research findings and links to your articles. You can also join research groups that interest you and connect to other like-minded research professionals.
Multifunctional Academic Social Networks1
There are several online academic social networks offering multifunctional uses, ranging from academic networking to online reference management, research announcement and research sharing, to organization of your publications, to facilitating opportunities to virtually collaborate on projects with other like-minded researchers. These purely academic and research-focused sites are a must for any serious and ambitious scholar. To get started on these sites, simply create an account and start exploring. The most reputable sites include: Mendeley, myExperiment, SelectedWorks, Academia.edu, ResearchGate, CiteULike and Zotero. Many of the sites offer handy tools, such as analytics, so you can see how many have viewed your profile or downloaded your papers.
Microblogging is the shorter form of blogging, but not as short as writing tweets on Twitter, which is limited to 140 characters. Thus, microblogging is also an effective way to announce research and publications and to attract attention to your website and blog. You can often attach documents, images or videos to your microblogging posts.
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Blogs are proven to be effective in disseminating your research and having a larger impact. You can promote in-depth conversation via your blog. You build credibility by sharing information and responding to feedback from other researchers. Create a blog and write regular blog updates to tell about your research undertakings and other related topics of interest to you. Provide links to your Elsevier and other journal articles and publications. Readers can follow and subscribe to your posts and leave comments.
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Online Resume Landing Pages3
A shortened version of a personal website is a resume or curriculum vitae (CV) landing page.
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Create a personal professional website highlighting your research findings, achievements, publications and ambitions. A website is a very detailed virtual resume or curriculum vitae (CV). Share links to your website in your e-mail signature and on all of your online and social media profiles to get maximum exposure. You can also add links to your academic social networks, Facebook, LinkedIn, Twitter and other accounts to your website.
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Podcasts offer more variety than sites like YouTube or Vimeo in that you can upload audio only files and other document types, in addition to video. Podcasts are most often used to make a series of audio recordings. You can use podcasts to broadcast your lectures, presentations, or to create a series of narratives on your research, for example. Popular sites offering access to podcasts include: iTunes, Yahoo, Podcast Directory, Podcast Alley and iPodder.org.
Share photos from academic events with sites like Picasa and Flickr. To get started on these sites, you only need to create a login and password. Add links to your website and other online media to photos from important academic events and avoid sharing photos that are too personal.
Share videos of your research findings, conference presentations, a lecture, or of you giving an explanation on a topic within your expertise. Make it professional in appearance and share it on sites, such as YouTube or Vimeo. To get started, just create a login and password and you can start sharing your academic videos.
SlideShare is a useful website for sharing your presentations, documents and videos. Following a conference or lecture, for instance, attendees may want to browse through your presentation slides again and SlideShare offers you an easy way to do that. You can choose to share your documents privately with one person or a few individuals, or make it publicly available to any SlideShare user. You can also share links to your SlideShare documents on a variety of social media tools.
Wikipedia is the well-known free online encyclopedia where registered users can create and edit entries. Not everyone can have a Wikipedia page. Once you have established a name for yourself and published several books and articles and have gained a solid reputation in your research field, you have a better chance of successfully obtaining a Wikipedia page. The Wikipedia page would highlight your background, profile, accomplishments, publications and any other relevant information. Having been cited by many other sources also increases your chances of being able to create a Wikipedia page. Wikipedia has many guidelines for how to write a Wikipedia entry, so check its website for more details.
Article Level Metrics
Article-Level Metrics;(ALMs) are a new approach to quantifying the reach and impact of published research. ALMs seek to incorporate data from new sources (such as social media mentions) along with traditional measures (such as citations) to present a richer picture of how an individual article is being discussed, shared, and used.
Elsevier has developed several initiatives in this area:
Citations are a well-established measure of research impact as a citation can mean recognition or validation of one's research by others. In this respect it can be important for authors to keep track of citations to their papers, and CiteAlert endeavours to help with this. It is a weekly service that automatically notifies authors by email when their work is referenced by an article in an Elsevier-published journal. It is a unique service from Elsevier; we are the only STM publisher offering a service like this using Scopus data. Notifications are sent for any cited article (highly cited or not), but exclude author self-citations. For more information, please click here.
Article Usage Alerts
Citations can take years to accrue, so a more immediate way to track the reach of a paper is to look into how the article is being downloaded by users. Article Usage Alert aims to do this by sending corresponding authors of articles published in many of our participating journals a quarterly email linking to a dashboard of ScienceDirect usage data for the first year after publication of their article.
The dashboard shows both monthly and cumulative usage since publication. In addition, Article Usage Alert provides authors with easy sharing options for promoting their article to peers via social media, hence increasing its visibility and reach.
Altmetric for Scopus
Another way to measure impact promptly after publication is to track the online attention received by a paper. Altmetric aims to do this by capturing into its algorithm online mentions in social media and other web-based data such as bookmarks, tweets, Facebook posts, news, and scientific blogs. Altmetric has been integrated into Scopus as a powerful 3rd party web application that runs within the sidebar of Scopus article and abstract pages. It's a quick and easy way to see all of the social or mainstream media mentions gathered for a particular paper as well as saved counts on popular reference managers.
The altmetric algorithm computes an overall score taking into account volume (number of mentions), importance of the sources (news being weighted more than blogs, in turns weighted more than Tweets), and authoritativeness of the authors (a mention from an expert in the field is worth more than one from a lay person). The visual representation (altmetric "donut") shows the proportional distribution of mentions by source type, and links to the source data are available.The Altmetric application is currently installed for all Scopus users by default (you can choose to disable it if you wish) and appears in the sidebar when there is data available for the article that currently viewed.It can usually be found underneath the "Related Documents" box on the right hand side of the screen. For more information, please click here