Using Google, MSN and other search engines to increase "discoverability".
ScienceDirect, Elsevier.com and the dedicated health science websites.
Content alerting services
Email alerts to keep researchers up-to-date and your journal's content on their reading list.
Workshops to attract and train new authors and reviewers for Elsevier journals.
Cross-advertising in related journals to increase readership and attract new authors.
Profiling your journal at events in your subject area.